CharPDM: Characterized Prompt-oriented Document Melioration (for SEO) – “Seize your text!”

יום רביעי 18.12 12:30 - 13:00

Abstract: In this research we developed LLM-based bots to optimize text ranking on search engines using white hat SEO techniques. These bots interact with a black box ranker to adjust content for improved visibility, prioritizing relevance and quality for both the source document and user queries. Through a structured prompt engineering process, we evaluate and fine-tune bots, selecting models that best balance SEO performance with content integrity. The resulting framework enables effective, ethical ranking improvements while preserving high standards of textual relevance.

Speaker

Niv Bardas

Technion

  • Advisors Oren Kurland and Moshe Tennenholz

  • Academic Degree M.Sc.

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