הרציגר עטר

Dr. Atar Herziger is an environmental psychologist researching sustainable consumer behavior. She completed an MA in Organizational Psychology (Ben-Gurion University, Israel) and a PhD in Social and Economic Psychology (University of Cologne, Germany) before working as a postdoctoral researcher in behavior and sustainability (The Ohio State University, USA).

Dr. Herziger draws on theory and methods from social psychology and marketing to examine the factors that motivate, hinder, and bias consumers’ judgments and behaviors as they relate to sustainability. The common thread across these projects is the focus on person-context interactions that may promote or thwart individuals' sustainable behavior and subjective well-being. Atar conducts research through an interdisciplinary orientation by collaborating with ecologists, marketers, engineers, urban planners, as well as other faculty within the social sciences. She examines behavioral topics ranging from minimalism, through sustainable diets and second-hand consumption, to electric vehicle adoption. Her projects often employ an experimental or quasi-experimental approach and are conducted both in the lab and in the field.

Dr. Herziger’s research has been published in Nature Climate Change, Journal of Environmental Psychology, Journal of the Association for Consumer Research, Journal of Public Policy and Marketing, and Ecological Economics, among other journals.